STEVE MCQUEEN, MGM GRAND, LAS VEGAS, USA

We were asked to create a brand design concept for a restaurant and bar within the MGM Grand Casino in Las Vegas. The restaurant was to act as one of the hotel and casino’s main guest restaurants with over 350 covers. Working with the actors brand management company in New York, the new concept was to showcase the interests, work and life of one of the world’s most iconic and best loved film stars, Steve Mc Queen.

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